Eight years owning marketing-site lifecycles at Pendo, Carrot Fertility, Kiddom, Andersen, and Revel Systems. Architecture, performance, reusable components, and the publishing workflows that let marketing ship without an engineering ticket.
8+
Years
Owning marketing-site lifecycles
5
Senior Roles
Pendo · Carrot · Kiddom · Andersen · Revel
30%
Fewer Dev Tickets
Marketing self-serve at Carrot Fertility
Stack I work in
Most marketing websites get refactored from the inside every time the brand pivots. The platform underneath erodes. I've spent eight years owning marketing-site lifecycles: architecture, performance, components, and the publishing workflows underneath, so the platform compounds instead of decays.
Marketing-site lifecycles at Carrot and Pendo ran as multi-quarter platform work: components, publishing workflows, architecture, and performance sequenced by impact.
Headless WordPress at Pendo. WordPress to headless migration at Revel Systems (via Andersen). Sanity at Sprintz today.
Modular templates at Carrot Fertility reduced marketing dev requests by 30%. Component systems at Pendo wired in for personalization and analytics.
Core Web Vitals work at Carrot. Lighthouse-driven refactors at Kiddom. SEO-optimized components and structured A/B plans across Pendo, Kiddom, and Andersen.
A/B testing with demand gen at Pendo. Iteration loops at Carrot grounded in performance insights. Partnered with design, UX, data, and content teams across every senior role.
Rancher IO (Marketo to HubSpot) and Revel Systems (standard WordPress to headless WordPress, Marketo to HubSpot), both delivered at Andersen.
I'm Rodney L. Lewis, a senior web platform lead based in Oakland, CA. The last eight years have been the same job at different logos: take an inherited marketing site, treat it like product, and make the team faster.
At Pendo, Carrot Fertility, Kiddom, Andersen, and Revel Systems that meant reusable component systems, modular templates, Core Web Vitals work, A/B testing, technical SEO, and the publishing workflows that let marketing ship without an engineering ticket. At Carrot, that work cut marketing dev requests by 30%.
I work across the stack marketing actually touches: HTML, CSS, JavaScript, PHP, REST APIs, React, WordPress and Webflow on the CMS side, Marketo, HubSpot, Mutiny, Salesforce, and Mailchimp on the mar-tech side. Beyond the day job I run Sprintz, a hybrid practice that pairs high-converting websites with AI-native delivery systems.
I partner with demand gen, design, and data to map the funnel, finding the pages, components, and flows where small wins compound into real revenue.
I ship reusable modules and templates (WordPress, Webflow, React) so marketing can launch campaigns without an engineering ticket. At Carrot this cut dev requests by 30%.
A/B tests, technical SEO, and Lighthouse-driven refactors. Every page ships with a hypothesis and a metric. The next iteration is grounded in what the data said.
Platforms compound or decay.
Every architecture decision either adds to the foundation or chips away at it. I build systems that grow in value over time.
Marketing self-serve is the measure.
The goal is not a successful launch. It is how long the team operates without filing a ticket. At Carrot that hit 30%.
Every page is a hypothesis.
Ship with a metric attached. Instrument it, run the test, iterate. Good platforms have experimentation baked in at the component level.
AI amplifies good architecture.
Agents write boilerplate fast, which means sloppy systems break faster too. The architecture underneath is the differentiator.
The moment a page goes live, the experiment turns green, and the marketing team realizes they can ship the next one without me in the loop. The best web platforms make the people around them faster. That's the work.
“Success is the sum of small efforts repeated day-in & day-out.”
– A principle I work by
One card per role. Each follows the same arc: an inherited site, a platform reset, a team that ships faster afterward.
Founder · 2023–present
Hybrid studio pairing high-converting marketing sites with AI-native delivery systems. Built on Next.js 16, Sanity CMS, Supabase, Cal.com, and Playwright. Drives the open-source work that sits next to it: the BMAD-OpenCode Engine, readworthy, character.md, and antenna-os.
Sr. Web Developer · 2022–2023
Built reusable landing-page modules and marketing templates on a headless WordPress stack. Partnered with demand gen on A/B tests and SEO; shipped data-integrated components for personalization and analytics. Marketing launched campaigns without an engineering ticket.
Sr. Web Developer · 2021–2022
Owned the marketing-site lifecycle end-to-end: Core Web Vitals, responsiveness, page speed, mobile-first performance. Modular WordPress and Webflow templates reduced marketing dev requests by 30%. Marketing self-served; engineering got their roadmap back.
Sr. Web Developer · 2021
Built SEO-optimized page components and conversion tooling aligned to growth KPIs. Partnered with UX and data teams on behavioral testing. Front-end refactors lifted Lighthouse scores and gave the marketing team a base they could iterate on.
Web Developer · 2020–2021
Led CMS and mar-tech migrations for enterprise clients: Rancher IO (Marketo to HubSpot). Also shipped WordPress themes, HubSpot landing pages, and lead-gen components for AppZen and Illumio.
Marketing CMSWeb Designer · 2016–2020
Built and maintained WordPress sites and custom templates for marketing and client education. Led optimization of training pages and the knowledge center to reduce bounce and improve retention, the foundation that was later migrated to headless WordPress.
Six categories, drawn straight from the work, not aspirational. Tools are table stakes; the principles behind them are what compound.
The web layer I own, from markup to API. Agents write the boilerplate; I own the architecture.
Headless and traditional. The publishing system is a product: templates, components, and editorial workflows that let marketing move without a ticket.
The tools demand gen, lifecycle, and CRM teams live in. I connect the marketing site to the revenue motion.
Building with designers, not handing off to them. Pixel-accurate production from Figma to browser.
The practice that turns a marketing site into a compounding asset. Every page ships with a metric.
The production stack at Sprintz, and how I think about I think about building for a world where velocity is a given.
Currently open to senior and principal roles owning marketing web platforms, Bay Area or remote, and select Sprintz studio engagements. I reply within one business day.
Location
Oakland, CA (Bay Area)
Studio
sprintz.agencyGitHub
github.com/RL22