Eight years owning marketing-site lifecycles: CMS architecture, reusable component systems, and the performance work that turns a website into a compounding asset. I work across design, engineering, and marketing, with an AI-native workflow underneath.
8+
Years
Owning marketing-site lifecycles
5
Organizations
Pendo · Carrot · Kiddom · Andersen · Revel
Self-Serve
Marketing ships without me
The measure I build for
Stack I work in
Most marketing websites get refactored from the inside every time the brand pivots, and the platform underneath erodes. For eight years at Pendo, Carrot Fertility, Kiddom, Andersen, and Revel Systems, my job has been the same at every logo: take an inherited marketing site, treat it like product, and make the team faster.
I'm based in Oakland, CA. Today I run Sprintz, helping founders and small marketing teams adopt AI into how they work, and building the sites and workflows that come out of it.
Platforms compound or decay.
Every architecture decision either adds to the foundation or chips away at it. I build systems that grow in value over time.
Marketing self-serve is the measure.
Not the launch: how long the team operates without filing a ticket.
Every page is a hypothesis.
Ship with a metric attached. Instrument it, run the test, iterate. Experimentation is baked in at the component level.
AI amplifies good architecture.
Agents write boilerplate fast, which means sloppy systems break faster too. The architecture underneath is the differentiator.
The best web platforms make the people around them faster. That's the work.
Every role has followed the same arc: an inherited marketing site, a platform reset, and a team that ships without me afterward.
Client Strategy & AI Adoption
Founder · 2023–present
Partner to founders and small marketing teams: audit what is blocking conversion, name the highest-leverage fix, then build it. Engagements now start with AI adoption, sorting what to automate from what stays human. The same workflow runs my own delivery, so I stay in production every week.
Clients keep shipping after handoff, with AI in the loop.
AI Adoption Conversion Strategy Design + Build Marketing Ops
Campaign Systems
Sr. Marketing Engineer · 2022–2023
Inherited a marketing site where every campaign needed engineering time. Rebuilt the landing-page and email template system into modules the marketing team could assemble themselves, then worked with marketing ops to wire in personalization and progressive profiling for enterprise prospects.
Campaigns stopped being engineering tickets.
Landing Page Systems Personalization Demand Gen Partnership
Site Ownership
Sr. Web Developer · 2021–2022
Owned the corporate site end to end: look and feel, growth strategy, and conversion. Standardized how web work got scoped and shipped, and partnered with teams across the company to turn new page and campaign needs into a modular template system.
Left a site the marketing team ran without a developer in the loop.
Site Ownership Template Systems Conversion
Sr. Web Developer · 2021
Streamlined the marketing component library and audited the site against funnel data and heatmaps, leaving the team a base they could iterate on without starting over.
Sr. Web Developer · 2020–2021
Ran CMS and marketing-automation migrations for enterprise clients including Rancher IO, AppZen, and Illumio, connecting their campaign tooling to the platforms their sales teams already worked in.
Web Developer to Sr. Web Developer · 2016–2020
Spent four years rebuilding the company's web properties around SEO and growth priorities, then helped build an on-demand product training platform that gave customers a reason to stay after the sale.
Everything here comes out of shipped work, not a reading list. Capped at five per group: what I leave off matters as much as what I keep.
The web layer I own, from markup to API. Agents write the boilerplate; I own the architecture.
TypeScript React Next.js Tailwind Supabase
Headless and traditional. The publishing system is a product: templates, components, and editorial workflows that let marketing move without a ticket.
Sanity Headless WordPress WordPress Webflow GraphQL
The tools demand gen, lifecycle, and CRM teams live in. I connect the marketing site to the revenue motion.
HubSpot Marketo Salesforce GA4 Vercel
Where a marketing site earns its keep. I instrument the page, run the test, and act on what the data says.
A/B Testing Technical SEO Core Web Vitals Lighthouse Reusable Components
Building with designers, not handing off to them. Pixel-accurate production from Figma to browser.
Figma Sketch Photoshop Illustrator Lightroom
How I build now: agents, orchestration, and AI-assisted delivery as defaults, the production workflow at Sprintz.
Claude Code Codex Gemini MCP Agentic Workflows
Currently open to senior roles owning marketing web platforms, Bay Area or remote. I reply within one business day.
Location
Oakland, CA (Bay Area)
Studio
sprintz.agencyGitHub
github.com/RL22No forms. Email me directly, grab time on my calendar, or take the resume with you.
