Nine years owning the marketing site end to end: the architecture, the component system, and the publishing workflow that lets marketing launch pages without waiting on engineering.
Proof you can check: a Mednition landing page I built early in a five-month contract was still live, unchanged in structure, years later. See the before and after
Most marketing websites get refactored from the inside every time the brand pivots, and the platform underneath erodes. For nine years at Pendo, Carrot Fertility, Kiddom, Mednition, Andersen, and Revel Systems, my job has been the same at every logo: take an inherited marketing site, treat it like product, and make the team faster.
I'm based in Oakland, CA. Today I run Sprintz, helping founders and small marketing teams adopt AI into how they work, and building the sites and workflows that come out of it.
Platforms compound or decay.
Every architecture decision either adds to the foundation or chips away at it. I build systems that grow in value over time.
Marketing self-serve is the measure.
Not the launch: how long the team operates without filing a ticket.
Every page is a hypothesis.
Ship with a metric attached. Instrument it, run the test, iterate. Experimentation is baked in at the component level.
AI amplifies good architecture.
Agents write boilerplate fast, which means sloppy systems break faster too. The architecture underneath is the differentiator.
The best web platforms make the people around them faster. That's the work.
Every role has followed the same arc: an inherited marketing site, a platform reset, and a team that ships without me afterward.
Five of these roles have full case studies on the Work page.
Founder · 2023–present
Focus: Sanity Studio Next.js Marketing Ops AI Workflows
Senior Marketing Engineer · 2022–2023
Focus: Campaign Systems Marketo Segment
Senior Web Developer · 2021–2022
Focus: Site Ownership Modular Templates Consent & Tracking
2021
40+ React components on headless WordPress; the performance work earned a contract renewal.
2021 · Contract
HubSpot landing templates still live, unchanged, years later.
2020–2021
Ran migrations for Rancher Labs (87 landing pages), AppZen and Illumio.
2016–2020
Owned marketing web properties; hired and led two developers.
Repos, writing, and video, in the open as it ships. Proof of work beats claims of it.
Featured Video
A live demo for the AI User Group on using Midjourney and ChatGPT to generate on-brand stock photography without a photoshoot.
Video · AI · Aug 2024
Repo Review
A technical comparison of two agent-skill libraries: granular developer-steered control versus a process that runs autonomously for hours.
Repo Review · AI · Aug 2026
Thoughts
Don't ask an agent to remember the rule every time. Write the rule once and let a script or test enforce it structurally.
Thoughts · AI · Aug 2026
Every tool here reflects production delivery, not tutorial exploration. Capped at five per group: what stays off matters as much as what goes in.
The web layer I own, from semantic markup to API integration. Fast, accessible, and structured for long-term maintainability.
TypeScript React Next.js Tailwind CSS Component Systems
Headless and modular architectures. I treat authoring as a product: custom schemas, live previews, and guardrails that let teams ship without dev tickets.
Sanity Studio Headless WordPress Webflow Structured Content GraphQL
Connecting the marketing site directly to pipeline and CRM workflows. Consent-aware measurement, attribution, and automated lead routing.
HubSpot Marketo Salesforce Sales Cloud Segment OneTrust CMP
Where marketing sites earn their keep. Pre-wired analytics, rigorous A/B test slots, technical SEO, and Core Web Vitals budgets.
A/B Testing Technical SEO Core Web Vitals Lighthouse Profiling GA4
Bridging UX design and front-end execution. Translating design tokens, components, and interaction patterns from Figma into pixel-accurate code.
Figma Design Tokens Information Architecture WCAG
Modern delivery velocity: using multi-model agent workflows and scripted automation bounded by strict human planning and QA release gates.
Claude Code Gemini Model Context Protocol (MCP) n8n Automation Playwright QA
Open to senior web developer and platform lead roles, Bay Area hybrid or remote. I reply within one business day.
Also taking select contract work through Sprintz.
Location
Oakland, CA (Bay Area)
GitHub
github.com/RL22