Rodney L. Lewis
Web Developer, Marketing SiteSummary
Nine years owning marketing-site lifecycles — architecting the component systems and self-serve publishing workflows that create operational leverage, so marketing ships without opening a ticket. Full-funnel growth engineer with a repeated pattern: inherit a site under strain, rebuild it into one marketing runs itself, shipped through AI-assisted, agent-driven development workflows.
Experience
Sprintz | Principal Marketing Engineer
Jul 2023 - PresentMigrated the platform from Webflow to custom React and built a full acquisition funnel for client Deliberate Canine on Go High Level—paid Facebook campaigns into a free video-course lead magnet—capturing 227 leads and closing 44 customers for a ~19.4% conversion rate, powered by 2+ years of AI-assisted workflows and automations across the client roster.
Pendo.io | Sr. Marketing Engineer
Oct 2022 - Jun 2023Empowered demand generation to launch 30+ campaign landing pages with zero engineering tickets via a suite of reusable Marketo templates, including a 16-section dynamic master, and maintained 75 pages across 3 verified page families, while engineering a consent-aware measurement and lead-routing stack across Segment, OneTrust, ZoomInfo, Marketo, and Salesforce.
Carrot Fertility | Sr. Web Developer
Sep 2021 - Jul 2022In-housed marketing web operations from an external agency, reclaiming ~30% of routine development time via modular Webflow templates and self-service publishing workflows, implementing 5+ major process improvements, while owning QA, release quality, and GA4/GTM/A-B-test instrumentation across 20+ cross-functional projects.
Kiddom | Sr. Web Developer
Apr - Sep 2021Owned a 40+ component Gatsby/React frontend connected to headless WordPress via REST and GraphQL, and turned Lighthouse, funnel, and conversion findings into prioritized UX improvements across 20+ components, expanding the sitemap from 51 to 54 URLs with 3 new lead-gen pages—earning a performance-based contract renewal.
Andersen Digital | Sr. Web Developer
Aug 2020 - May 2021Migrated CMS/mar-tech systems for three B2B clients—87 verified Rancher Labs landing pages in Marketo, a Marketo-to-HubSpot migration for AppZen, and 36 distinct Illumio landing pages—and built a reusable AppZen ROI-calculator (React, jsPDF, HubSpot) for real-time sales reports.
Revel Systems | Web Developer to Sr. Web Developer
Oct 2016 - Feb 2020Owned Revel's web properties over three years, building Angular experiences—an annual user-event microsite and ROI calculators—plus an on-demand customer training platform, optimizing Marketo email and landing-page templates with Salesforce Sales Cloud CRM integration for lead-handoff automation, and hiring and directing two junior developers in the final five months.